PHANTOM REGIMENT
The Phantom Regiment is a competitive Drum & Bugle Corps with a rich history dating back to 1956.
THE PHAN SHOP
In Spring of 2020, just as the world was shutting down, The Phantom Regiment sought a solution to revitalize their merchandise operations to help keep the organization afloat in light of a cancelled summer tour.
Regiment approached me for help in redesigning and rebranding their e-commerce offerings, along with a new apparel line to offer during the upcoming virtual season.
I was able to utilize the organizations storied history to help influence the design of the new site, new apparel, and marketing campaigns.
Proof is in the pudding of course. Thankfully, Regiment was able to increase their previous annual online revenue by 400% in the course of just 9 months.
In 2019, The Phantom Regiment revealed new uniforms to compliment their program “I Am Joan.” I was hired to photograph the new uniforms for the Corps.
The uniform reveal was a huge success on social media, garnering nearly 15,000 likes on Instagram, with over 2,000 likes on Facebook and 528 shares.
PHOTOGRAPHY + DESIGN WORK
