SEAVINE
Retention Marketing: E-mail + SMS
Seavine has developed a far superior alternative to the standard white cotton gloves most Marching Bands wear.
Not only are their spandex gloves higher quality, but they come in a nearly infinite palette of colors and patterns to match the more theatric productions taking place on football fields today.
Over the last 2 years, I’ve worked with Seavine to help reach performers and educators in the Marching Arts through thoughtful, eye catching e-mail campaigns.
“Zach has been an amazing asset to our marketing strategy at Seavine. Not only does he have a keen eye for design, but his copy is unmatched. His projects are always personalized to our audience and he is a key contributing factor to our online success.”
- Chelsea Levine - Founder, Seavine
In addition to creating an amazing product and apparel line, Seavine has an educational component as well.
In 2021, Seavine launched Seavine Cymbal Education: an online video series documenting everything from the basics like Cymbal maintenance and basic posture, all the way up to advanced visual techniques like “Spagasp” and “Foop in the Tub.” (Yes, these are real terms, I promise.)
Alongside their social media efforts, I helped promote their new Video Series and Book via an e-mail campaign targeted to their performers and educators audience segments.
